The Super Bowl is a big thing every year. Even those who don’t have a team in the game, they still gather around to watch. Or, if they are like me, they watch for the commercials and not so much the game itself.
To actually have ad space approved it takes a lot of time, and you guessed it, money. But not just that, it has to be approved by the higher ups to be played. So when someone gets denied for reasons that have nothing to do with finances, and more to do with a station censoring what they prefer not to show, where do we draw the line.
CBS Television reportedly rejected a pro-flag ad, which may have been a rebuttal to NFL player ‘Colin Kaepernick’s’ Nike ad, and him taking a knee during the National Anthem. The commercial honored first responders and soldiers for protecting the NFL football players rights to protest. It seems as though they were trying to make a statement, and bring awareness.
If you didn’t know, it costs quite a bit for an ad spot during the game, it is reported to cost nearly $5.25 Million for just a 30 second tv spot. CBS stated that it didn’t have confidence the sponsors could pay for it, even though they showed to have an annual revenue of $25 million. Seems as though CBS was trying to find any reason to not play the add.
The ad was produced by the veterans group ‘Nine Line Apparel’ and said in the ad:
“Don’t ask if your loyalty is crazy, ask if your loyalty is crazy enough.”
Those words came from a Benghazi survivor and U.S. Marine Mark Geist.
The ad also went on to say that:
“When they question you for running towards danger for those who are unable or unwilling, when they laugh at the thought of you willingly sacrificing your life for someone you may never know, stay that way. Some people think you’re crazy being loyal, defending the Constitution, standing for the flag, then I guess I’m crazy and for those who kneel, they fail to understand that they can kneel and that they can protest, that they can despise what I stand for, even hate the truth that I speak but they can only do that because I am crazy enough.”
CEO Tyler Merritt showed his unhappiness with CBS for its decision not to air the ad. He had some words to say about their decision.
“Let’s call this what it is, a blatant attempt to censor a message that their politically correct executives find offensive. We urge Americans who believe it’s important to show respect for our flag and national anthem to join us in calling out this offensive bias. It’s time to give a penalty flag to CBS.”
Lets face it, this isn’t the first time the NFL has rejected ads from Veterans, or other Military groups. They always state they are trying to stay away from political ads in general. Just like the ads they rejected that were trying to get everyone to stand for the National Anthem and not to kneel. Like this one below.
This year President Trump stepped into the light over these issues. Trump has been very outspoken on Kaepernick’s protests, and this year he told players not to kneel during the anthem on Sunday. The New York Times stated that indeed, none of the players were seen kneeling during the Super Bowl.
Check out this rejected ad for yourself, and we stand with our troops, always.