Nike’s decision to make Colin Kaepernick the face of its new “just do it” campaign has sparked outrage from conservatives who feel the move does nothing but continue to divide the nation.
Thanks to their choice of using the unemployed quarterback, one women’s college volleyball team has completely ditched their Nike gear entirely.
According to the Springfield News-Leader, “The College of the Ozarks volleyball team played its first games since the school announced it would ‘choose its country over company’ and remove all athletic uniforms purchased from Nike that contain the brand’s famous swoosh emblem.”
The school’s president released a statement following Nike’s announcement, saying that he would always side with America over a corporation trying to profit off dividing.
“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” President Jerry C. Davis had said in his statement. “If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
Marci Linson, the school’s dean of admissions, added that “Nike is free to campaign as it sees fit, as the college is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed.”
Will this be the first of several schools to get rid of their Nike gear? The company has agreements with hundreds of colleges across the country, but if it continues to use division to drive up profits they might see more teams following in the footsteps of The College of the Ozarks.