It’s no secret the news of Nike doubling down on Colin Kaepernick is rippling through the internet as fast as thumbs can tweet.
As offended owners of Nike apparel burned their purchases, others praised the action, and we all knew it was only a matter of time before President Trump officially responded to the decision.
Although not in standard tweet form, the President gave an off the cuff comment on the matter in an interview with the Daily Caller.
“I think it’s a terrible message. Nike is a tenant of mine. They pay a lot of rent,”
The ad campaign in question displays a close up of Kaepernick’s face that says,
“Believe in something, even if it means sacrificing everything.”
“But I think it’s a terrible message that they’re sending and the purpose of them doing it, maybe there’s a reason for them doing it, but I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it.”
Trump also acknowledges the free market and that Nike has the right to do what it sees is in the best interest the company.
“As much as I disagree with the Colin Kaepernick endorsement, in another way — I mean, I wouldn’t have done it,”
“In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it.”
Kaepernick originally made headlines in 2016 when he began protesting by himself by taking a knee during the National Anthem. The matter was turned into a powder keg when President Trump himself reignited the matter when suggested that NFL owners fire players instantly who decide to ‘take a knee,’ and referred to them as ‘son of a bitch.’