Colin Kaepernick has been one of the most divisive names in sports in recent memory, because of his decision to take a knee during the National Anthem.
While a majority of Americans see it as disgraceful to the men and women who have given their lives for our freedoms, others see it as the ideal platform to draw attention to the injustices that still reside in our country.
Nike, has now stepped out, and put the reputation of their company on the line by making Kaepernick the new face of their famous “Just Do It” campaign. Monday morning, Kaepernick debuted the single image on his Twitter feed.
The image of him staring into the camera reads, “Believe in something. Even if it means sacrificing everything.”
Immediately people took issue with it. People are upset with the idea that the former quarterback gave up everything for what he believes, when he is worth upwards of $126 Million dollars and just inked a lucrative ‘Star’ deal with Nike.
Details on Kaepernick and #Nike: – It’s wide endorsement. He’s going to have his own branded line. Shoes, shirts, jerseys, etc. There will be Kaepernick apparel. – Contract is a “star” deal on par with a top end #NFL player. Millions per year. Star deals also include royalties. — Charles Robinson (@CharlesRobinson) September 3, 2018
Some people are so outraged by this announcement that they’re actually burning their Nike shoes and apparel in protest!
A boycott has begun and it’s not looking good for Nike.